With the Super Bowl only a few days away, both teams are undoubtedly using every minute to prepare for the upcoming game. In 2015, we watched the defeat of the Seattle Seahawks after they ignored the most obvious play they could make to win the game. With twenty-five seconds remaining and one yard left to go, the Seahawks passed the ball instead of utilizing their star running back. What happened next will be discussed and debated by football fans for years to come. New England Patriots’ newbie, Malcom Butler, intercepted the ball for the game-winning play.
Just like in sports, businesses sometimes over think their choices, missing the most obvious play. Today, the obvious, smart play for all businesses is to have cyber liability coverage and a plan to address a cyber-breach. Yet, even with the awareness of the threat of cyber-breach, many businesses still haven’t taken action. Ignoring this easy safeguard could lead you to a big blunder, leaving your customers wondering why the most obvious route wasn’t taken, just as Seahawks fans questioned why their team didn’t utilize one of their best assets.