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Morgyn Cronan, Benefits Communications Specialist

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From Rotary Phones to FaceTime: Employee Communication Across 5 Generations

Posted by Morgyn Cronan, Benefits Communications Specialist on November 6, 2018 at 4:30 PM
From Rotary Phones to FaceTime: Employee Communication Across 5 Generations

Some of us remember when phones didn’t have screens and FaceTime meant, well, face time. Others of us are old enough to remember when our phone’s handset was connected to a long, curly cord and you could only walk a few steps before you had to make your way back to your desk. And the rest of us, though we might not want to admit it, remember moving a dial around with our index finger and waiting for the operator to connect us to the other party.

With the passage of time, technology builds on itself, shifting our perceptions, how we do business, and how we communicate with our employees.

According to the Society for Human Resource Management, for the first time in American history, there are five different generations found in the workplace. This poses a unique challenge for today’s employers. How do we effectively meet the communication styles of each generation? You can— and should—leverage technology to communicate across your multi-generational team.

To assist you in determining how to best adapt your communication strategy for your diverse workforce, let’s take a look at each generation, their comfort-level with technology, and their preferred methods of communication.

 

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Topics: Employee Benefits

How to Communicate Like an All-Star this Open Enrollment Season

Posted by Morgyn Cronan, Benefits Communications Specialist on August 20, 2018 at 10:00 AM
How to Communicate Like an All-Star this Open Enrollment Season

Let’s get real. Annual open enrollment season makes many HR teams want to run for the hills. When 49% of employees state that making health insurance decisions is stressful [1], it is crucial that employers adequately communicate and educate employees during open enrollment. To prepare you for your upcoming open enrollment season, your Marsh & McLennan Agency (MMA) benefits communication experts are here to equip you with six superb strategies to help you develop an all-star communication plan.

What to DO:

1. EVALUATE YOUR PREVIOUS YEAR’S OPEN ENROLLMENT

As you reflect on your previous year’s open enrollment, consider asking yourself what part of your communication strategy was a success. And, where did you fall short with your communication efforts?  Are there any aspects you should replicate or avoid? Don’t be concerned about bringing back a successful communication tactic from last year OR changing it up if you didn’t meet the needs of your employees. Work with your MMA team to learn about new communication channels or tools that you could bring to open enrollment this time around.

2. OBTAIN YOUR EMPLOYEE’S FEEDBACK

Employees who believe that their company cares about their health and well-being are 38% more engaged, 28% more likely to recommend their workplace, and 17% more likely to still be working at their current employer in one year [1]. What better way to show you value your employees than to request their feedback?

Whether it be through focus groups or electronic surveys, gathering feedback will help you understand if your employees are engaging in their benefits and what communication tools they need to better comprehend the complex content. For example, have you asked your employees how they want to receive their benefits information? Do you know how they would answer? Maybe they're looking for videos or more visuals to spruce up their learning. Marsh & McLennan Agency can help you create customized benefits surveys to help you better understand and reach your employee population.

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Topics: Employee Benefits

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