Let’s get real. Annual open enrollment season makes many HR teams want to run for the hills. When 49% of employees state that making health insurance decisions is stressful , it is crucial that employers adequately communicate and educate employees during open enrollment. To prepare you for your upcoming open enrollment season, your Marsh & McLennan Agency (MMA) benefits communication experts are here to equip you with six superb strategies to help you develop an all-star communication plan.
What to DO:1. EVALUATE YOUR PREVIOUS YEAR’S OPEN ENROLLMENT
As you reflect on your previous year’s open enrollment, consider asking yourself what part of your communication strategy was a success. And, where did you fall short with your communication efforts? Are there any aspects you should replicate or avoid? Don’t be concerned about bringing back a successful communication tactic from last year OR changing it up if you didn’t meet the needs of your employees. Work with your MMA team to learn about new communication channels or tools that you could bring to open enrollment this time around.2. OBTAIN YOUR EMPLOYEE’S FEEDBACK
Employees who believe that their company cares about their health and well-being are 38% more engaged, 28% more likely to recommend their workplace, and 17% more likely to still be working at their current employer in one year . What better way to show you value your employees than to request their feedback?
Whether it be through focus groups or electronic surveys, gathering feedback will help you understand if your employees are engaging in their benefits and what communication tools they need to better comprehend the complex content. For example, have you asked your employees how they want to receive their benefits information? Do you know how they would answer? Maybe they're looking for videos or more visuals to spruce up their learning. Marsh & McLennan Agency can help you create customized benefits surveys to help you better understand and reach your employee population.