For growing companies, providing competitive benefits is more than a luxury. It’s often the difference between bringing in and keeping the talented employees you need to run your organization. And once your benefit program is in place, its value is only as strong as your employees’ understanding of and use of those benefits.
Employees and Human Resources teams are busy. Put all that busy-ness together and it’s easy to see why informing employees about all they need to know about their benefits can be a challenge. Scatter employees across different locations and the challenge multiplies.
One of our growing, multi-state pharmaceutical clients was feeling this pain more than ever, stuck in the habit of providing 40-page printed benefit guides. With 450 employees spread throughout multiple locations across the US, these guides had to be mailed to each office, sometimes only to sit unopened on employees’ desks. Any time the company needed to update the benefit information, new guides had to be printed and re-distributed across the different locations all over again.
Recognizing our client’s need for a better solution, our employee benefits team recommended a digital solution: MMA'a proprietary iBenefits app for mobile phones. iBenefits would allow the company to easily send the latest benefits information directly to their employees’ mobile phones or iPads. The client decided to give it a go and MMA provided them with a myriad of employee communication materials to promote the app. The iBenefits mobile app quickly became an effective solution, giving employees real-time access to their benefits and improving employee engagement with the benefits process. And the employees loved it.
With iBenefits, this employer is now able to:
- Update the app in real time
- Deliver multiple versions with varying information relevant to each office location
- Provide 24/7 mobile access to benefits information
- Allow employees to store ID cards within the app for easy access during appointments
- Send push notifications to keep employees in the loop about important events, dates and deadlines
- Provide tap-to-call phone access to insurance carriers, alleviating some of the burden on human resources
Hardcopy, printed guides are still a viable part of the total communication package for some employers, especially if they have a multi-generational work force. But iBenefits is a powerful communication tool and is particularly helpful to companies like our pharmaceutical client with numerous locations. For them, printing and mailing benefit guides is now a thing of the past. Their employees and their families have a readily available platform to stay educated, make decisions, and use the benefits that are available to them.MMA’s highly intuitive iBenefits mobile app can help HR managers strengthen their employee benefits communications. With minimal training from MMA, you can quickly roll out iBenefits to your own employees. For more information, contact Chloe Seipel, (858) 587-7507, [email protected].
To read the full case study “Improving Benefits Communication for Employees Near and Far”, click the button below.