Data breach is a hot topic – and for good reason. Stories about businesses getting hacked are in the news almost every day. And it’s not just large corporations or technology companies that are affected. Any business, large or small, is at risk. According to The Hartford Insurance Company, one third of the data breaches investigated in 2012 took place at organizations with fewer than 100 employees. To hackers, any information is good information, so even small companies are vulnerable.
Why should you be concerned about data breaches? Breaches can have tremendously negative effects on your business, both in terms of cost and damaged reputation. The most obvious is the cost of corrective measures needed in the aftermath of the data breach including forensic investigation, legal services, notification costs, auditing and consulting services, public relations services, credit monitoring and more. According to the Ponemon Institute’s 2013 Cost of Data Breach Study, it costs an average of $188 per individual record that has been compromised.
In addition to being extremely expensive, a data breach can destroy trust and customer loyalty. Ponemon Institute’s study pointed out that for healthcare and financial services companies in particular, the risk of customer abandonment is high post-breach. Had the breaches at Target, Neiman Marcus and other retailers been included in the study, the retail sector would have been undoubtedly at the top of the high risk category.
So what can a business do to protect itself against this threat of a costly data breach?